Virtual Campaign Toolkit

We recognize that COVID-19 has made hosting a traditional United Way campaign difficult for many of our corporate partners. Below, you will find a set of tools and resources available to you to aid in conducting a virtual United Way campaign. This includes videos, as well as instructional sheets for virtual fundraising activities that can be completed in place of in-person events. In addition, you will also find resources to encourage and support volunteerism in your campaign. Finally, you’ll also find digital copies of our campaign materials that can be downloaded and distributed electronically to your employees.

In addition to these tools, United Way Resource Development staff and Campaign Ambassadors remain available to assist your campaign in any way.

You may contact Marty Hillard, Director of Workplace Campaigns, at 785-228-5117 or for additional assistance.

These videos may be distributed to employees in place of large all-employee gatherings. They cover the same content that would normally be provided at in-person campaign gatherings.

Videos are in Youtube format below. You may download copies of these videos here: (Google Drive) or (Dropbox).

2020 Campaign Video
2020 has brought some of our biggest obstacles yet, however we know when we Live United, we can tackle our community’s biggest challenges. This is a great video to inspire your employees as you kick-off campaign.

CEO Message
CEO Jessica Lehnherr provides a welcome message, while also describing United Way of Greater Topeka’s work to address the impact of COVID-19 in our community.
United Way Overview
Angel Romero, Vice President of Resource Development and Marty Hillard, Director of Workplace Campaigns, provide an overview of United Way’s work.
Basic Needs Partner- Meals on Wheels
Hear from Heidi Pickerell, Vice President of Senior Services, Midland Care Connection/Meals on Wheels of Eastern Kansas as she discusses their agency’s partnership with United Way of Greater Topeka.
Early Ed Partner- Topeka Public Schools
Sarah Sharp, United Way Board Member, and General Director of Early Childhood and Elementary Education for Topeka Public Schools, talks about the partnership between United Way and Topeka Public schools in our Early Education Impact Area.
On Grade Achievement Partner- YWCA of Northeast Kansas
Kathleen Marker, CEO of YWCA of Northeast Kansas discusses her agency’s multiple partnerships with United Way of Greater Topeka.
Financial Stability Partner- Housing and Credit Counseling
Marilyn Stanley, Executive Director of Housing and Credit Counseling, Inc (HCCI) provides an overview of their partnership with United Way of Greater Topeka.
Our Work in Jackson County
Tonya Barta, President of Farmer’s State Bank in Holton, KS and co-chair of the Jackson County Advisory Council for United Way of Greater Topeka, describes United Way’s work in Jackson County.
Success Story- Meadows Elementary
Hear from Nicole Johnson, Principal of Meadows Elementary, about how their partnership with United Way of Greater Topeka has helped change the odds for students in her school.

Virtual Activities

Below are instructional sheets for various virtual fundraising activities that can be completed in place of typical in-person activities. Please do not hesitate to reach out if you have any questions, or need any help organizing these activities.

Virtual Lip Sync Battle

Goosechase (Digital Resource Hunt)

Virtual Workout Class

Coronavirus Swear Jar

Virtual Book Club

Online Tutorial

Apples Against Humanity

Virtual Trivia

Virtual Bingo


Below you’ll find a video from our Director of Volunteer Engagement, Jess Barraclough, explaining the various ways in which you can still incorporate volunteerism into your campaign.

In addition, you can head to to browse currently available volunteer opportunities (including those that can be done remotely).

Campaign Materials

Staff and Campaign Ambassadors are still available to deliver hard copies of campaign materials, but you may also download digital copies below.

Pledge Form (General Employee)

Fillable PDF Version (General Employee)

Pledge Form (State Employees)

Fillable PDF Version (State Employees)

Main Brochure

Designation List

What Your Gift Provides

Leadership Giving

Combo- Campaign for Grade Level Reading/Dolly Parton’s Imagination Library