Campaign Toolkit

Whether your campaign is in-person, virtual, or something in between, here you will find the tools and resources you need to run a successful campaign!

This includes videos, ideas for special events (both in-person and virtual) and copies of campaign materials that can be downloaded and distributed electronically to your employees. In addition, you will also find resources to encourage and support volunteerism in your campaign. 

In addition to these tools, United Way Resource Development staff and Campaign Ambassadors remain available to assist your campaign in any way.

You may contact Marty Hillard, Director of Workplace Campaigns, at 785-228-5117 or for additional assistance.

These videos may be used in any way that you see fit for your campaign- including for digital distribution, or showing at in-person gatherings.

Videos are in Youtube format below. You may download copies of these videos here: (Google Drive) or (Dropbox).

2022 Campaign Video on YouTube 

CEO Message
CEO Jessica Lehnherr provides a welcome message, while also describing United Way of Greater Topeka’s work to address the impact of COVID-19 in our community.
United Way Overview
Angel Romero, Vice President of Resource Development and Marty Hillard, Director of Workplace Campaigns, provide an overview of United Way’s work.
Basic Needs Partner- Meals on Wheels
Hear from Heidi Pickerell, Vice President of Senior Services, Midland Care Connection/Meals on Wheels of Eastern Kansas as she discusses their agency’s partnership with United Way of Greater Topeka.
Early Ed Partner- Topeka Public Schools
Sarah Sharp, United Way Board Member, and General Director of Early Childhood and Elementary Education for Topeka Public Schools, talks about the partnership between United Way and Topeka Public schools in our Early Education Impact Area.
On Grade Achievement Partner- YWCA of Northeast Kansas
Kathleen Marker, CEO of YWCA of Northeast Kansas discusses her agency’s multiple partnerships with United Way of Greater Topeka.
Financial Stability Partner- Housing and Credit Counseling
Marilyn Stanley, Executive Director of Housing and Credit Counseling, Inc (HCCI) provides an overview of their partnership with United Way of Greater Topeka.
Our Work in Jackson County
Tonya Barta, President of Farmer’s State Bank in Holton, KS and co-chair of the Jackson County Advisory Council for United Way of Greater Topeka, describes United Way’s work in Jackson County.
Success Story- Operation Food Secure
Hear from our partners at the Topeka Rescue Mission and Blue Cross & Blue Shield of Kansas as they discuss how UWGT facilitated an opportunity for them to connect and continue delivering meals to families who needed it most.

In Person Event Ideas

Special Events can be a great way to add excitement to your campaign (and generate some extra revenue!) See the below guide for 20 pages worth of ideas ranging from food events to theme ideas to contests and more!

Special Events Idea Guide

Virtual Activity Ideas

Virtual Campaign Toolkit Mobile Resource Hunt instructions Virtual Bingo

Click the links below to see PDFs of our instructional sheets for virtual fundraising activities that can take the place of typical in-person activities. Please reach out if you have any questions or need help organizing or customizing these activities. Thanks to Washburn Tech Graphic Design student Annalise Bocquin for making our activity sheets look so good! 

Virtual Lip Sync Battle

Virtual Workout Class

Coronavirus Swear Jar

Virtual Book Club

Online Tutorial

Apples Against Humanity

Virtual Trivia

Virtual Bingo


Below you’ll find a video from our Director of Volunteer Engagement, Jess Barraclough, explaining the various ways in which you can still incorporate volunteerism into your campaign.

In addition, you can head to to browse currently available volunteer opportunities (including those that can be done remotely). Additional how-to videos for using as a team leader or an individual can be found on our Day of Caring page.

Campaign Materials

Staff and Campaign Ambassadors are still available to deliver hard copies of campaign materials, but you may also download digital copies below.

Workplace Campaign Coordinator Guide

Pledge Form- General Workplace

Pledge Form- State Workplace

Main Overview Brochure What Your Dollar Provides
Caring Club

Designation List

Leadership Giving

Dolly Parton’s Imagination Library Info Flyer